My wife and i have been contemplating solar energy. We found 1bog.org on a google search, they presented a compelling alternative to going direct to a solar company, because you could be part of a "group buy"... we signed up, got an quote from 1bog, and two others for comparison purposes.
It turns out 1bog.com was about the same price, because the referring company pays 1bog, but the 1bog install also came with panels that are outdated...well 2 years old... 1bog "promised" a better deal, but was not able to deliver...
I realized 1bog, like servicemagic was just a lead generation, they are a for profit company, don't be fooled by their marketing- they are slick.
Review about: Solar Energy.